:root{--ink: #17181b;--muted: #6d7175;--surface: #ffffff;--canvas: #f5f6f7;--border: #e1e3e5;--signal: #137f55;--signal-soft: #e8f5ee;--accent: #5b4cf0;--danger: #c4320a;--shadow: 0 1px 2px rgba(20, 24, 31, .05), 0 8px 24px rgba(20, 24, 31, .04)}*{box-sizing:border-box}html{background:var(--canvas);color:var(--ink);font-family:Inter,-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif}body{margin:0;min-width:320px}a{color:inherit;text-decoration:none}button,input,select{font:inherit}button,a{-webkit-tap-highlight-color:transparent}.admin-shell{min-height:100vh}.admin-header{position:sticky;top:0;z-index:20;display:grid;grid-template-columns:220px 1fr auto;align-items:center;min-height:64px;padding:0 28px;border-bottom:1px solid var(--border);background:#fffffff2;-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}.brand{display:flex;align-items:center;gap:10px;font-size:17px;font-weight:750}.brand-mark{display:grid;width:30px;height:30px;place-items:center;border-radius:8px;color:#fff;background:linear-gradient(145deg,#1a9367,#0f6848);box-shadow:inset 0 0 0 1px #fff3}.admin-nav{display:flex;justify-content:center;gap:6px}.admin-nav a{min-height:44px;padding:13px 14px 10px;color:#505257;font-size:14px;font-weight:650;border-bottom:3px solid transparent}.admin-nav a:hover,.admin-nav a:focus-visible{color:var(--ink);border-color:var(--signal)}.shop-chip{padding:8px 11px;border:1px solid var(--border);border-radius:999px;background:#fafafa;color:#56585c;font-size:12px;font-weight:650}.admin-main{width:min(1440px,100%);margin:0 auto;padding:32px clamp(18px,3vw,48px) 64px}.page-stack{display:grid;gap:22px}.page-heading,.detail-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;padding:8px 0 2px}.page-heading.compact{align-items:center}.page-heading h1,.detail-heading h1{max-width:820px;margin:4px 0 8px;font-size:clamp(28px,3vw,42px);line-height:1.08;letter-spacing:-.035em}.page-heading.compact h1,.detail-heading h1{font-size:clamp(27px,2.4vw,36px)}.page-heading p,.detail-heading p{max-width:760px;margin:0;color:var(--muted);font-size:15px;line-height:1.55}.eyebrow{margin:0!important;color:var(--signal)!important;font-size:11px!important;font-weight:800;letter-spacing:.11em;text-transform:uppercase}.button{display:inline-flex;align-items:center;justify-content:center;min-height:44px;padding:10px 16px;border:1px solid transparent;border-radius:9px;cursor:pointer;font-weight:700;transition:transform .15s ease,box-shadow .15s ease,background .15s ease}.button:hover{transform:translateY(-1px)}.button:disabled{cursor:not-allowed;opacity:.45;transform:none}.button-primary{color:#fff;background:var(--signal);box-shadow:0 2px 8px #137f5538}.button-primary:hover{background:#0f6d49}.button-secondary{border-color:#cfd1d3;background:#fff;color:#34363a}.button-danger{border-color:#f1c9bc;color:var(--danger);background:#fff8f5}.health-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}.health-card{display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:12px;min-height:90px;padding:16px 18px;border:1px solid var(--border);border-radius:13px;background:var(--surface);box-shadow:var(--shadow)}.health-card strong{display:block;margin-bottom:3px;font-size:14px}.health-card p{margin:0;color:var(--muted);font-size:12px;line-height:1.4}.health-action{display:inline-block;margin-top:7px;color:var(--signal);font-size:12px;font-weight:700}.health-dot{display:inline-block;width:10px;height:10px;border-radius:50%;box-shadow:0 0 0 4px #137f551c}.health-dot.is-good{background:#18a66f}.health-dot.is-bad{background:#d72c0d;box-shadow:0 0 0 4px #d72c0d1a}.status-pill{display:inline-flex;width:max-content;align-items:center;justify-content:center;padding:5px 9px;border-radius:999px;background:#eef0f2;color:#505257;font-size:11px;font-weight:750;text-transform:capitalize}.status-live,.status-active,.status-promoted{color:#087047;background:#e5f6ee}.status-danger{color:#b42318;background:#fff0ed}.status-draft{color:#5d5f63;background:#eceef0}.status-paused{color:#8a4b08;background:#fff2d5}.status-ended{color:#606266;background:#edeef0}.dashboard-grid{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(320px,.8fr);gap:18px}.panel{min-width:0;padding:22px;border:1px solid var(--border);border-radius:14px;background:var(--surface);box-shadow:var(--shadow)}.panel-heading{display:flex;align-items:flex-start;justify-content:space-between;gap:18px;margin-bottom:20px}.panel-heading h2{margin:4px 0 0;font-size:19px;letter-spacing:-.02em}.panel-heading>a{color:var(--signal);font-size:13px;font-weight:700}.source-note{color:var(--muted);font-size:11px}.funnel{display:grid;grid-template-columns:repeat(4,1fr);align-items:center;min-height:200px;gap:6px}.funnel-step{position:relative;display:flex;min-width:0;flex-direction:column;justify-content:center;min-height:var(--funnel-height);padding:18px;overflow:hidden;color:#18362b;background:var(--signal-soft);clip-path:polygon(0 0,90% 0,100% 50%,90% 100%,0 100%,10% 50%)}.funnel-step:first-child{clip-path:polygon(0 0,90% 0,100% 50%,90% 100%,0 100%)}.funnel-step span{font-size:12px;font-weight:700}.funnel-step strong{margin:4px 0;font-size:clamp(23px,2vw,34px);letter-spacing:-.04em}.funnel-step small{color:#537a6b}.funnel-step-1{--funnel-height: 170px;background:#d9f0e6}.funnel-step-2{--funnel-height: 145px}.funnel-step-3{--funnel-height: 120px;background:#f0f6f3}.funnel-step-4{--funnel-height: 96px;background:#f5f6f7}.roadmap-card{display:grid;grid-template-columns:auto 1fr;gap:12px;padding:15px 0;border-top:1px solid var(--border)}.roadmap-card:first-of-type{border-top:0;padding-top:0}.roadmap-card a{grid-column:2;color:var(--signal);font-size:13px;font-weight:750}.roadmap-card strong{font-size:14px}.roadmap-card p{margin:5px 0 0;color:var(--muted);font-size:12px;line-height:1.5}.roadmap-card.muted{opacity:.65}.recommendation-score{display:grid;width:31px;height:31px;place-items:center;border-radius:8px;color:var(--signal);background:var(--signal-soft);font-size:11px;font-weight:800}.experiment-list{display:grid}.experiment-row{display:grid;grid-template-columns:minmax(260px,1.6fr) 100px minmax(140px,.6fr) 20px;align-items:center;gap:16px;min-height:72px;border-top:1px solid var(--border)}.experiment-row:first-child{border-top:0}.experiment-row:hover strong{color:var(--signal)}.experiment-row>div{display:grid;gap:4px}.experiment-row strong{font-size:14px}.experiment-row span{color:var(--muted);font-size:12px}.experiment-row .leader{color:#35373b;font-weight:650}.table-panel{padding:0;overflow:hidden}.table-panel>.panel-heading{padding:22px 22px 0}.table-scroll{width:100%;overflow-x:auto}.data-table{width:100%;min-width:820px;border-collapse:collapse;font-size:13px}.data-table th{padding:12px 16px;border-bottom:1px solid var(--border);color:var(--muted);background:#fafafa;font-size:11px;font-weight:750;letter-spacing:.02em;text-align:left;text-transform:uppercase}.data-table td{height:68px;padding:12px 16px;border-bottom:1px solid #eceeef;color:#44464b}.data-table tr:last-child td{border-bottom:0}.data-table td:first-child strong{display:block;color:var(--ink)}.data-table td small{display:block;margin-top:4px;color:var(--muted);font-size:11px}.text-link{color:var(--signal);font-size:12px;font-weight:750;white-space:nowrap}.wizard-page{width:min(1060px,100%);margin:0 auto}.stepper{display:grid;grid-template-columns:repeat(5,1fr);margin:20px 0;padding:0;list-style:none}.stepper li{position:relative;display:flex;align-items:center;gap:8px;color:#8b8d91;font-size:12px;font-weight:650}.stepper li:after{position:absolute;z-index:-1;top:15px;right:0;left:31px;height:2px;content:"";background:#dfe1e3}.stepper li:last-child:after{display:none}.stepper li span{display:grid;width:30px;height:30px;place-items:center;border:2px solid #dfe1e3;border-radius:50%;background:var(--canvas)}.stepper li.is-active{color:var(--ink)}.stepper li.is-active span{border-color:var(--signal);color:#fff;background:var(--signal)}.stepper li.is-active:after{background:var(--signal)}.wizard-card{overflow:hidden;border:1px solid var(--border);border-radius:16px;background:#fff;box-shadow:var(--shadow)}.wizard-step{min-height:430px;padding:clamp(24px,5vw,52px)}.wizard-step.is-hidden{display:none}.wizard-step h2{margin:0 0 8px;font-size:25px;letter-spacing:-.03em}.step-intro{margin:0 0 28px;color:var(--muted);line-height:1.5}.choice-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.choice-card{position:relative;display:flex;min-height:170px;flex-direction:column;gap:8px;padding:22px;border:2px solid var(--border);border-radius:13px;cursor:pointer}.choice-card:has(input:checked){border-color:var(--signal);background:#f6fcf9;box-shadow:0 0 0 3px #137f5514}.choice-card input{position:absolute;top:16px;right:16px;accent-color:var(--signal)}.choice-card strong{margin-top:auto}.choice-card small{color:var(--muted);line-height:1.4}.choice-icon{display:grid;width:42px;height:42px;place-items:center;border-radius:11px;color:var(--signal);background:var(--signal-soft);font-size:18px;font-weight:800}.wizard-step>label,.form-grid label,.variant-editor label{display:grid;gap:7px;color:#393b3f;font-size:13px;font-weight:700}input,select{width:100%;min-height:46px;padding:10px 12px;border:1px solid #c9cccf;border-radius:8px;color:var(--ink);background:#fff;outline:none}input:focus,select:focus{border-color:var(--signal);box-shadow:0 0 0 3px #137f551a}.form-grid,.variant-editor{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-bottom:20px}.variant-editor label{position:relative;padding:20px;border:1px solid var(--border);border-radius:12px}.variant-key{display:inline-grid;width:28px;height:28px;place-items:center;margin-right:8px;border-radius:7px;color:#323438;background:#e8eaec;font-size:12px;font-weight:850}.variant-key.variant-b{color:#1d165d;background:#e9e6ff}.variant-config{margin-top:18px}.variant-config small{color:var(--muted);font-size:11px;font-weight:500;line-height:1.4}.preview-placeholder{margin-top:22px;padding:18px;border:1px dashed #bcc0c4;border-radius:12px;background:#fafafa}.preview-placeholder p{color:var(--muted);font-size:12px}.preview-browser{display:flex;flex-wrap:wrap;gap:5px;padding:10px;border:1px solid #d9dcde;border-radius:9px;background:#fff}.preview-browser>span{width:7px;height:7px;border-radius:50%;background:#d8dade}.preview-browser>div{display:grid;width:100%;height:90px;place-items:center;margin-top:5px;color:#a1a3a6;background:#f2f3f4}.split-matrix{border:1px solid var(--border);border-radius:11px;overflow:hidden}.split-matrix>div,.split-matrix>label{display:grid;grid-template-columns:1fr 150px 150px;align-items:center;gap:14px;min-height:62px;padding:10px 18px;border-top:1px solid var(--border)}.split-matrix .split-header{min-height:42px;border-top:0;color:var(--muted);background:#fafafa;font-size:11px;font-weight:750;text-transform:uppercase}.split-matrix label>span:first-child{font-weight:750}.split-matrix label>span:last-child{color:var(--muted);font-size:12px}.check-list{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:24px 0 0;padding:0;list-style:none;color:#365447;font-size:13px}.error-banner{margin-top:18px;padding:12px;border-radius:8px;color:#9c2b12;background:#fff0ed}.success-banner{margin-top:18px;padding:12px;border-radius:8px;color:#0f6545;background:#eefaf4}.wizard-actions{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:12px;padding:16px 22px;border-top:1px solid var(--border);background:#fafafa}.wizard-actions>:last-child{justify-self:end}.wizard-actions>span{color:var(--muted);font-size:12px}.detail-heading{align-items:center}.back-link{color:var(--muted);font-size:12px;font-weight:650}.title-line{display:flex;align-items:center;gap:12px}.action-row{display:flex;gap:8px}.decision-hero{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(190px,.55fr) auto;align-items:center;gap:28px;padding:28px;border:1px solid #cfe9dd;border-radius:15px;background:linear-gradient(120deg,#f1fbf6,#fbfefd)}.decision-hero h2{margin:8px 0;font-size:25px;letter-spacing:-.03em}.decision-hero p{margin:0;color:#587064;font-size:13px}.decision-status{display:inline-block;margin-top:10px;padding:6px 9px;border-radius:7px;color:var(--signal);background:#dff3e9;font-size:11px;font-weight:800;text-transform:uppercase}.decision-invalid_srm{border-color:#f0c6ba;background:#fff7f4}.probability-block{display:grid;gap:5px;padding-left:26px;border-left:1px solid #cae1d6}.probability-block span,.probability-block small{color:var(--muted);font-size:11px}.probability-block strong{color:var(--signal);font-size:38px;letter-spacing:-.04em}.srm-block{display:flex;align-items:center;gap:9px;padding:10px 12px;border-radius:9px;background:#fff;font-size:11px;box-shadow:var(--shadow)}.channel-srm-row{display:flex;flex-wrap:wrap;gap:8px;margin-top:-10px;color:var(--muted);font-size:11px}.channel-srm-row span{padding:5px 8px;border:1px solid var(--border);border-radius:999px;background:#fff;text-transform:capitalize}.progress-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.progress-label{display:flex;justify-content:space-between;font-size:13px}.progress-track{height:8px;margin:12px 0;overflow:hidden;border-radius:99px;background:#e9ebec}.progress-track span{display:block;height:100%;border-radius:inherit;background:var(--signal)}.progress-grid .panel p{margin:0;color:var(--muted);font-size:11px}.metric-table td:first-child{display:flex;align-items:center;min-width:190px}.metric-table td small{display:inline;margin-left:4px}.chart-placeholder{position:relative;height:260px;overflow:hidden}.chart-grid{position:absolute;inset:0 0 40px;background:repeating-linear-gradient(to bottom,transparent 0,transparent 54px,#eceeef 55px)}.chart-placeholder svg{position:absolute;inset:8px 0 40px;width:100%;height:calc(100% - 48px);overflow:visible}.chart-placeholder polyline{fill:none;stroke-width:4;vector-effect:non-scaling-stroke}.chart-placeholder circle{vector-effect:non-scaling-stroke}.line-a{stroke:#85888c}.line-b{stroke:var(--accent)}.chart-legend{position:absolute;right:0;bottom:0;display:flex;gap:18px;font-size:11px}.chart-legend i{display:inline-block;width:20px;height:3px;margin:0 5px 3px 0;background:#85888c}.chart-legend .legend-b{background:var(--accent)}.chart-empty{position:absolute;inset:90px 24px auto;color:var(--muted);text-align:center;font-size:13px}.timeline{display:grid;gap:18px;margin:0;padding:0;list-style:none}.timeline li{position:relative;display:grid;gap:4px;padding-left:22px;font-size:13px;font-weight:650}.timeline li>span{position:absolute;left:0;top:3px;width:10px;height:10px;border:2px solid white;border-radius:50%;background:var(--signal);box-shadow:0 0 0 2px #c9e6d8}.timeline small{color:var(--muted);font-size:11px;font-weight:400}.metric-card-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.metric-card{display:grid;gap:6px;padding:21px;border:1px solid var(--border);border-radius:13px;background:#fff;box-shadow:var(--shadow)}.metric-card span,.metric-card small{color:var(--muted);font-size:11px}.metric-card strong{font-size:30px;letter-spacing:-.04em}.metric-card.metric-highlight{color:#fff;border-color:#117149;background:linear-gradient(145deg,#16875b,#0b6342)}.metric-card.metric-highlight span,.metric-card.metric-highlight small{color:#c7ebda}.roas-compare .panel-heading>strong{color:#a13914;font-size:12px}.bar-row{display:grid;grid-template-columns:150px 1fr 60px;align-items:center;gap:14px;margin:15px 0;font-size:12px}.bar-row>div{height:14px;overflow:hidden;border-radius:4px;background:#eff0f1}.bar-row i{display:block;height:100%;background:#a4a7aa}.bar-row.corrected i{background:var(--signal)}.platform-icon{display:inline-grid;float:left;width:30px;height:30px;place-items:center;margin-right:10px;border-radius:8px;color:#fff;background:#5f6368;font-weight:800}.platform-meta{background:#1877f2}.platform-google{background:#4285f4}@media(max-width:1000px){.admin-header{grid-template-columns:180px 1fr auto;padding:0 18px}.health-grid,.metric-card-grid{grid-template-columns:repeat(2,1fr)}.health-card:last-child{grid-column:span 2}.dashboard-grid{grid-template-columns:1fr}.funnel{min-height:170px}.decision-hero{grid-template-columns:1fr 180px}.srm-block{grid-column:1 / -1;width:max-content}}@media(max-width:720px){.admin-header{position:static;grid-template-columns:1fr auto;gap:10px;padding:12px 16px}.admin-nav{grid-column:1 / -1;order:3;justify-content:flex-start;overflow-x:auto}.admin-nav a{flex:0 0 auto}.admin-main{padding:22px 14px 48px}.page-heading,.detail-heading{align-items:stretch;flex-direction:column}.button{width:100%}.health-grid,.metric-card-grid,.progress-grid{grid-template-columns:1fr}.health-card:last-child{grid-column:auto}.health-card{grid-template-columns:auto 1fr}.health-card .status-pill{grid-column:2}.funnel{grid-template-columns:1fr;gap:8px}.funnel-step,.funnel-step:first-child{min-height:auto;clip-path:none;border-radius:9px}.funnel-step{display:grid;grid-template-columns:1fr auto auto;align-items:center}.funnel-step strong{font-size:22px}.experiment-row{grid-template-columns:1fr auto;padding:14px 0}.experiment-row .leader{grid-column:1}.stepper li{justify-content:center;font-size:0}.stepper li:after{right:-50%;left:50%}.choice-grid,.form-grid,.variant-editor,.check-list{grid-template-columns:1fr}.choice-card{min-height:130px}.split-matrix>div,.split-matrix>label{grid-template-columns:1fr 100px}.split-matrix>div span:last-child,.split-matrix>label span:last-child{display:none}.wizard-actions{grid-template-columns:1fr 1fr}.wizard-actions>span{display:none}.decision-hero{grid-template-columns:1fr}.probability-block{padding:18px 0 0;border-top:1px solid #cae1d6;border-left:0}.title-line{align-items:flex-start;flex-direction:column}.action-row{width:100%}.bar-row{grid-template-columns:100px 1fr 45px}}
